A school-based peer-to-peer initiative
Start Planning Now for National Teen Driver Safety Week
October 17 – 23, 2010
Ride Like A Friend. Drive Like You Care (RLAF) is a school-based initiative focused on the relationship between teen drivers and their teen passengers. Improving the safety of teen driving with peer passengers is at the heart of RLAF. The program aims to 1) build awareness about teen drivers’ motor vehicle crash (MVC) risks involving passengers in their car and 2) establish beliefs and behaviors among teen drivers and passengers that promote safe driving.
Designed as a peer-to-peer in-school campaign, ideally implementation of the initiative will engage teens thoughtfully on the topic of driving safety and passengers. RLAF also will provide a sense of empowerment and responsibility as to their role in the car, whether as a driver or passenger. The initiative website, ridelikeafriend.com, offers prepackaged downloadable materials, activity ideas and prepared toolkits, and campaign planning guidance to target certain behaviors and deliver key messages. RLAF was evaluated for process and outcome in two Philadelphia-area pilot high schools in 2008. In 2009, pilot high schools in different areas of the US are participating in the implementation and outcome evaluation of RLAF.
Be a part of the solution
Tap into a subject that captivates teens. See how your group can participate in Ride Like A Friend.Drive Like You Care during National Teen Driver Safety Week October 17 – 23, 2010.
Become a part of the growing Ride Like A Friend Network. Stakeholders, organizations and schools are joining now. Get campaign updates, access to webinars and support materials to help you plan a successful campaign.

Easy-to-use, practical implementation materials
